Purpose Tee - Every Child Matters - Truth & Reconciliation - Orange Shirt Day

Every Child Matters T-Shirt
Wear it with purpose. Honor the truth. Support reconciliation.
September 30 marks Orange Shirt Day and the National Day for Truth and Reconciliation in Canada, a time to reflect on the legacy of the residential school system and stand in solidarity with Indigenous communities.

This shirt is a symbol of remembrance, resilience, and hope.

Why Orange?
The orange shirt represents the story of Phyllis Webstad, whose new orange shirt was taken from her on her first day at residential school. Her experience became a powerful symbol of the loss of identity and culture endured by thousands of Indigenous children.

What This Day Means

• Truth and Reconciliation Day honors the children who never returned home, the Survivors, and their families.
• It’s a call to action for all Canadians to learn, listen, and commit to meaningful change.
• Wearing orange is a visible act of support and a reminder that Every Child Matters

A Meaningful Message with Every Delivery
Each order includes a thoughtfully designed postcard that shares the story behind the cause. It's more than just information, it's a spark for conversation. Whether over breakfast or at a school event, it invites you to connect with friends and family about why this cause matters, what it means to you personally, and how charitable giving makes a lasting impact.

Where Your Money Goes

By ordering through us, you're making a meaningful contribution. A portion of every sale goes directly to our supported causes, and we also pay licensing fees for the use of official logos to ensure authenticity and respect for the movement.

As a Tee Top-up, this shirt does not contribute to your school or group fundraiser

Heads-up!
Our tees like to keep things fresh. Designs may change at any time—no warning, no drama, just a little surprise party in your parcel. Whether it’s a tweak, a twist, or a total glow-up, your tee will still bring the spirit.

Proudly Canadian Supply Chain
From our website to our printing partner to the hands that pack and ship your order: our entire supply chain is proudly Canadian. Even our founder calls Canada home.

While we’re committed to sourcing Canadian-made products wherever possible, locally produced T-shirts are currently limited and often come at a higher cost. So while the tee is manufactured by a Canadian Company, the tee itself isn’t made in Canada (yet!), everything else about your order is rooted right here. And we’re still searching for a local option that fits just right.

* Additional shipping fees apply for rural addresses.