Purpose Tee - Kindness - Pink Shirt Day - Anti-Bullying

Youth Tee is Light Pink, Adult Tee is Dark Pink

Stand up against bullying

Every year on the last Wednesday of February, Canadians wear pink to take a stand against bullying . This shirt is more than a fashion statement, it’s a symbol of kindness, inclusion, and courage.

The Story Behind the Shirt
Pink Shirt Day began in 2007 when two students in Nova Scotia rallied their peers to wear pink in support of a classmate who was bullied for his shirt color. That simple act of solidarity sparked a nationwide movement.

What It Represents

• A commitment to kindness over cruelty
• A reminder that bullying has no place in our lives
• A chance to start conversations and build safer spaces for everyone

Ponder Card - A Meaningful Message with Every Delivery
Each order includes a thoughtfully designed postcard that shares the story behind the cause. It's more than just information, it's a spark for conversation. Whether over breakfast or at a school event, it invites you to connect with friends and family about why this cause matters, what it means to you personally, and how charitable giving makes a lasting impact.

Where Your Money Goes

By ordering through us, you're making a meaningful contribution. A portion of every sale goes directly to our supported causes, and we also pay licensing fees for the use of official logos to ensure authenticity and respect for the movement.

Heads-up!
Our tees like to keep things fresh. Designs may change at any time—no warning, no drama, just a little surprise party in your parcel. Whether it’s a tweak, a twist, or a total glow-up, your tee will still bring the spirit.

Proudly Canadian Supply Chain
From our website to our printing partner to the hands that pack and ship your order, our entire supply chain is proudly Canadian — and even our founder calls Canada home.

We’re committed to sourcing Canadian‑made products wherever possible. Right now, locally manufactured T‑shirts are limited and often come at a significantly higher cost. That means while our tees are produced by a Canadian company, the fabric and garment manufacturing itself aren’t currently done in Canada. Our manufacturer audits all of their facilities to ensure ethical and environmentally responsible practices.

A few of our toddler sizes also come from non‑Canadian‑founded suppliers — and we’re actively working to bring more of this sizing into our Canadian supply chain.

* Additional shipping fees apply for rural addresses.