Purpose Tee - Earth

Earth Day

Earth Day is a global reminder that caring for the planet is something we do together. Every April, millions of people come together to honour the natural world, protect our shared environment, and advocate for a healthier future for the next generation. This tee is created to help families wear those values with pride, and to spark conversations about what mindful consumption really looks like.

The Earth Day Tee is also an invitation to pause before purchasing. Thoughtful consumption is one of the most meaningful ways we can reduce our impact, so we encourage families to consider a few questions before adding a new shirt to their closet. Do you truly need a new tee? And if you do, will you commit to keeping it in circulation, whether through our Passing Forward Program, by donating it when it’s outgrown, or by hosting a clothing‑swap with friends? Extending the life of a garment is one of the simplest, most powerful acts of sustainability.

This tee is both a statement and a practice. The message on the front reflects a commitment to care, action, and hope, and the materials behind it are chosen with the same intention. Every fiber and production step has been evaluated for sustainability, and the garment meets both OEKO‑TEX® STANDARD 100 and OEKO‑TEX® STeP certifications, two of the most trusted global benchmarks for safe, responsible textile manufacturing.

OEKO‑TEX® STANDARD 100 ensures the fabric has been tested for harmful substances, giving families confidence that what touches their skin is safe and responsibly made. OEKO‑TEX® STeP goes even further by evaluating the entire production chain—from the first thread to the final stitch—to ensure environmental performance, worker well‑being, and continuous improvement.

Unfortunately, our toddler sizes aren’t offered in OEKO‑Tex certified materials.

Earth Day is built on the belief that small choices add up. It’s a call to reduce waste, protect biodiversity, and safeguard the air, water, and ecosystems we all depend on. Wearing this tee is a simple, meaningful way to join that movement, model mindful habits for kids, and show that caring for the planet is something we can do, one thoughtful choice at a time.

Ponder Card - A Meaningful Message with Every Delivery
Each order includes a thoughtfully designed postcard that shares the story behind the cause. It's more than just information, it's a spark for conversation. Whether over breakfast or at a school event, it invites you to connect with friends and family about why this cause matters, what it means to you personally, and how charitable giving makes a lasting impact.

Where Your Money Goes

By ordering through us, you're making a meaningful contribution. A portion of every sale goes directly to our supported causes, and we also pay licensing fees for the use of official logos to ensure authenticity and respect for the movement.

Heads-up!
Our tees like to keep things fresh. Designs may change at any time—no warning, no drama, just a little surprise party in your parcel. Whether it’s a tweak, a twist, or a total glow-up, your tee will still bring the spirit.

Proudly Canadian Supply Chain
From our website to our printing partner to the hands that pack and ship your order, our entire supply chain is proudly Canadian — and even our founder calls Canada home.

We’re committed to sourcing Canadian‑made products wherever possible. Right now, locally manufactured T‑shirts are limited and often come at a significantly higher cost. That means while our tees are produced by a Canadian company, the fabric and garment manufacturing itself aren’t currently done in Canada. Our manufacturer audits all of their facilities to ensure ethical and environmentally responsible practices.

A few of our toddler sizes also come from non‑Canadian‑founded suppliers — and we’re actively working to bring more of this sizing into our Canadian supply chain.

* Additional shipping fees apply for rural addresses.