Purpose Tee | Big Pea (Unisex Adult) | Every Child Matters
We are honoured to be officially approved and licensed by the Orange Shirt Society. This licensing relationship is deeply meaningful to us, as it reflects a shared commitment to raising awareness, fostering understanding, and supporting the ongoing journey of Truth and Reconciliation.
A portion of the proceeds from every shirt sold is returned directly to the Orange Shirt Society, helping support its educational programs and initiatives. The Society also connected us with the artist behind this design, ensuring the artwork was developed through an authentic collaboration that honours Indigenous voices and perspectives.
We are proud to partner with Meradith Moses Jackson, a Secwépemc artist from Kamloops, British Columbia. Through her artwork, this shirt carries a message of remembrance, resilience, and reconciliation, encouraging meaningful conversations and learning that extend beyond a single day.
More than just a shirt, this piece represents an ongoing commitment to education, reflection, and action. Its message remains as important today as it will be in the years to come, making it a meaningful way to show your support and keep the conversation going.
Make an Impact!
Ponder Card - A Meaningful Message with Every Delivery
Where Your Money Goes
Proudly Canadian Supply Chain

Why you will love it
- Officially licensed by the Orange Shirt Society, and a portion of proceeds helps support Indigenous educational programs and initiatives.
- Featuring exclusive artwork by Meradith Moses Jackson, a Secwépemc artist.
- Buttery soft and tag free, unisex comfort that lasts wash after wash.
- Family matching, from toddler to curvy adult, everyone is in.
- Proudly Canadian made, designed and printed right here.
- Ships with a Ponder Card, the story behind the cause in every order.
Wear it with purpose. Honour the truth. Support reconciliation.
Truth & Reconciliation
September 30 marks Orange Shirt Day and the National Day for Truth and Reconciliation in Canada, a time to reflect on the legacy of the residential school system and stand in solidarity with Indigenous communities. The day honours survivors, remembers the children who never returned home, and calls all Canadians to engage in ongoing learning and reconciliation.
The orange shirt represents the story of Phyllis Webstad, whose new orange shirt was taken from her on her first day at residential school. Her experience became a powerful symbol of the loss of identity, culture, and childhood endured by thousands of Indigenous children.
Wearing an orange shirt is one small but meaningful way to acknowledge this history, honour survivors, and commit to truth and reconciliation.

Made in Canada, for Canadian families
A small, mom-led Canadian brand focused on comfort, quality, and community, powered by Canadian artists, a Canadian-founded T-shirt manufacturer, Canadian print production, and Canadian shipping. We chose tees you’ll actually want to wear again: soft, durable, and made by a Canadian company committed to doing things right.
Canadian-managed quality and ethical standards, with garment manufacturing in an overseas facility.
Sustainability you can feel good about
Better tees. Better systems. Better impact.
Passing Forward
We collect gently worn awareness-day tees from any source and match them with community partners who get them to families who want to participate but may not have access. Purpose-driven tees deserve purpose-driven donation, keeping them in circulation, extending their life, and reducing waste.
Softness First
Our tees are chosen for softness and comfort, never because they were the cheapest. Higher-quality shirts are worn longer and loved more, reducing the chance they become one-time-wear items that end up in donation bins or textile streams.
Responsible Shipping Materials
We’re transitioning to eco-friendly packaging while responsibly using up our existing poly-mailer inventory. You may still receive a poly-mailer, but our new sustainable packaging is already in the queue for future orders.


















