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    <loc>https://easypeasytees.ca/blogs/news/test</loc>
    <lastmod>2026-02-26T09:57:30-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/Untitled_design_7.png?v=1772125050</image:loc>
      <image:title>More Than a Shirt – A Commmitment to Kindness</image:title>
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  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/photo-gallery/photo-gallery</loc>
    <lastmod>2025-09-29T15:04:59-06:00</lastmod>
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    <loc>https://easypeasytees.ca/blogs/impact-snapshot/listening-to-families-from-our-pilot-schools</loc>
    <lastmod>2026-03-03T00:10:04-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/IMG_8246.jpg?v=1772521804</image:loc>
      <image:title>Listening to Families from our Pilot Schools</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/part-1-the-context-why-fundraising-is-changing/unlocking-modern-fundraising-success-in-canada-awareness-days-parent-burnout-and-the-shift-toward-low-barrier-giving</loc>
    <lastmod>2026-03-26T18:13:08-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/IMG_8247.jpg?v=1774570388</image:loc>
      <image:title>Part 1.1: Awareness Days, Parent Burnout, and the Shift Toward Low‑Barrier Giving</image:title>
      <image:caption>Cause‑based apparel has become a central part of awareness‑day culture in Canadian schools.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/part-1-the-context-why-fundraising-is-changing/unlocking-modern-fundraising-success-busy-families-fewer-volunteers-and-what-schools-and-communities-need-now</loc>
    <lastmod>2026-03-26T18:13:54-06:00</lastmod>
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      <image:title>Part 1.4 Fewer Volunteers, Busy Families, and What Schools and Communities Need Now</image:title>
      <image:caption>People standing in line at a community event table, representing traditional fundraising and community engagement activities.</image:caption>
    </image:image>
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  <url>
    <loc>https://easypeasytees.ca/blogs/part-1-the-context-why-fundraising-is-changing/administrative-burden-crisis-and-why-schools-and-communities-need-low-lift-fundraisers-now-unlocking-modern-fundraising-success-series</loc>
    <lastmod>2026-03-26T18:13:39-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/busy_calendar_2_a4148927-1664-4d9f-a95f-ccc8ab99e015.jpg?v=1774570419</image:loc>
      <image:title>Part 1.3 Administrative Burden Crisis and Why Schools and Communities Need Low‑Lift Fundraisers Now</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/part-1-the-context-why-fundraising-is-changing/why-families-aren-t-participating-and-what-schools-and-communities-need-now-unlocking-modern-fundraising-success-series</loc>
    <lastmod>2026-03-26T18:13:27-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/Untitled_design_15.png?v=1774570407</image:loc>
      <image:title>Part 1.2: Why Families Aren’t Participating and What Schools and Communities Need Now</image:title>
      <image:caption>A mom sits at a table in a school common area, ready to greet parents for an event, waiting as the space remains quiet.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/part-2-the-strategy-how-to-fundraise-successfully-now-1/why-high-profit-fundraising-requires-a-strategy-unlocking-modern-fundraising-success-series</loc>
    <lastmod>2026-03-26T18:14:09-06:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/5.png?v=1774570449</image:loc>
      <image:title>Part 2.1: Why High‑Profit Fundraising Requires a Strategy</image:title>
      <image:caption>Parents and school staff discussing fundraising strategy roadmap </image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/part-2-the-strategy-how-to-fundraise-successfully-now-1/part-2-2-understanding-your-donors-how-to-listen-before-you</loc>
    <lastmod>2026-03-26T18:14:25-06:00</lastmod>
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    <image:image>
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      <image:title>Part 2.2: Understanding Your Donors: How to Listen Before You</image:title>
      <image:caption>Illustration of parents and community members sharing feedback through conversations and surveys.</image:caption>
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  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/part-2-the-strategy-how-to-fundraise-successfully-now-1/part-2-3-mapping-your-community-motivations-segments-and-stakeholders</loc>
    <lastmod>2026-03-26T18:14:42-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/15.png?v=1774570482</image:loc>
      <image:title>Part 2.3: Mapping Your Community: Motivations, Segments, and Stakeholders</image:title>
      <image:caption>different community stakeholder groups connected to a central fundraising goal.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/part-2-the-strategy-how-to-fundraise-successfully-now-1/part-2-4-turning-research-into-results-activation-communication-and-choosing-the-right-fundraisers</loc>
    <lastmod>2026-03-26T18:14:54-06:00</lastmod>
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      <image:title>Part 2.4 Turning Research Into Results: Activation, Communication, and Choosing the Right Fundraisers</image:title>
      <image:caption>Graph with High Profit on Y-axis and Volunteer Effort on X-axis, showing high-lift and low-lift fundraisers and that strategy includes both</image:caption>
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  <url>
    <loc>https://easypeasytees.ca/blogs/news/what-schools-told-us-about-fundraising-in-2025-2026-school-year-and-how-to-choose-a-better-fundraiser-this-year</loc>
    <lastmod>2026-03-27T10:25:09-06:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/High_Profit_1.png?v=1774628709</image:loc>
      <image:title>What Schools Told Us About Fundraising in 2025/2026 School Year — And How to Choose a Better Fundraiser This Year</image:title>
      <image:caption>A person sits alone at a desk in a bright, empty school hallway, leaning over paperwork with bags on the floor beside them</image:caption>
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  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/news/earth-day-in-canada-a-movement-rooted-in-action-education-and-community</loc>
    <lastmod>2026-04-22T09:00:08-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/P1002861_99535163-5ff7-4e33-af5c-a1dbae09d3e1.jpg?v=1776870008</image:loc>
      <image:title>Earth Day in Canada: A Movement Rooted in Action, Education, and Community</image:title>
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  <url>
    <loc>https://easypeasytees.ca/blogs/news/more-than-a-shirt-the-story-behind-our-orange-shirt-day-collection-with-artist-meradith-jackson</loc>
    <lastmod>2026-06-22T09:33:45-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/6_b6552f0d-be9a-4c97-bae4-d4e60fe361c6.png?v=1782142425</image:loc>
      <image:title>More Than a Shirt: The Story Behind Our Orange Shirt Day Collection with Artist Meradith Jackson</image:title>
    </image:image>
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  <url>
    <loc>https://easypeasytees.ca/blogs/news/a-safe-place-to-love-why-visibility-and-acceptance-matter-this-pride-month</loc>
    <lastmod>2026-08-05T16:26:40-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/IMG_2396.jpg?v=1785968800</image:loc>
      <image:title>A Safe Place to Love: Why Visibility and Acceptance Matter This Pride Season</image:title>
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  <url>
    <loc>https://easypeasytees.ca/blogs/news/why-we-choose-canadian-artists-to-tell-canadian-stories</loc>
    <lastmod>2026-08-05T16:30:48-06:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/Canada_at_Heart_Family_Studio_2026_fece7777-7a40-4184-860e-011029734514.jpg?v=1785969048</image:loc>
      <image:title>Why We Choose Canadian Artists to Tell Canadian Stories</image:title>
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  </url>
  <url>
    <loc>https://easypeasytees.ca/blogs/news/the-summer-trap-on-letting-go-of-the-parenting-guilt-this-season</loc>
    <lastmod>2026-07-14T13:45:01-06:00</lastmod>
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      <image:title>The Summer Trap: On Letting Go of the Parenting Guilt This Season</image:title>
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  <url>
    <loc>https://easypeasytees.ca/blogs/news/the-heart-rate-of-hope-why-we-wear-our-purpose-on-run-day</loc>
    <lastmod>2026-08-21T08:14:13-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/IMG_8391.png?v=1787321653</image:loc>
      <image:title>The Heart Rate of Hope: Why We Wear Our Purpose on Run Day</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/sunday-night-syncing-ending-the-weekly-mental-scramble-of-the-school-calendar</loc>
    <lastmod>2026-08-24T17:30:04-06:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0758/7879/3468/articles/Easy-Peasy-Tees_Photoshoot_Purpose-Tee-Kindness-Pink-Shirt-Day-Anti-Bullying_Casual-Studio-Portrait_2026-05-31_2k_00569b6d-ee81-41e4-84b4-82eaaa718f79.png?v=1784593822</image:loc>
      <image:title>Sunday Night Syncing: Ending the Weekly Mental Scramble of the School Calendar</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/confessions-of-an-imperfect-parent-why-good-enough-is-exactly-what-your-kids-need</loc>
    <lastmod>2026-08-05T16:28:56-06:00</lastmod>
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      <image:title>Confessions of an Imperfect Parent: Why &quot;Good Enough&quot; is Exactly What Your Kids Need</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/the-september-slump-navigating-the-emotional-fatigue-of-back-to-school-routine</loc>
    <lastmod>2026-08-17T17:00:01-06:00</lastmod>
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      <image:title>The September Slump: Navigating the Emotional Fatigue of Back-to-School Routine</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/summer-survival-guide-real-life-tips-from-a-tired-mom-and-entrepreneur</loc>
    <lastmod>2026-06-29T09:00:10-06:00</lastmod>
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      <image:title>Summer Survival Guide: Real-Life Tips from a Tired Mom and Entrepreneur</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/keeping-it-real-navigating-sensory-needs-on-school-spirit-days</loc>
    <lastmod>2026-07-06T18:50:21-06:00</lastmod>
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      <image:title>Jump Scares in Slow Motion: The Real &quot;Horror Stories&quot; of Raising Kind Kids</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/september-doesnt-have-to-sneak-up-on-you-turning-awareness-days-into-conversations-that-actually-stick</loc>
    <lastmod>2026-08-31T14:30:02-06:00</lastmod>
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      <image:title>September Doesn&apos;t Have to Sneak Up on You: Turning Awareness Days into Conversations That Actually Stick</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/things-i-said-this-week-that-made-me-feel-like-i-m-losing-my-mind-but-are-just-parenting-in-real-life</loc>
    <lastmod>2026-07-20T17:00:04-06:00</lastmod>
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      <image:title>Things I Said This Week That Made Me Feel Like I’m Losing My Mind (But Are Just... Parenting in Real Life)</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/things-i-stopped-doing-as-a-mom-and-no-longer-feel-guilty-about</loc>
    <lastmod>2026-08-03T17:30:01-06:00</lastmod>
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      <image:title>Things I Stopped Doing as a Mom and No Longer Feel Guilty About</image:title>
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  <url>
    <loc>https://easypeasytees.ca/blogs/news/self-care-for-parents-that-i-keep-hearing-about-and-am-absolutely-not-doing-right-now-1</loc>
    <lastmod>2026-08-10T17:00:03-06:00</lastmod>
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      <image:title>Self-Care for Parents (That I Keep Hearing About and Am Absolutely Not Doing Right Now)</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/rare-remarkable-and-raising-awareness-harper-s-ctnnb1-story</loc>
    <lastmod>2026-08-07T13:19:21-06:00</lastmod>
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      <image:title>Rare, Remarkable, and Raising Awareness: Harper’s CTNNB1 Story</image:title>
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    <loc>https://easypeasytees.ca/blogs/news/meet-the-founder-behind-easy-peasy-tees-laura-lee-s-story</loc>
    <lastmod>2026-09-27T20:08:47-06:00</lastmod>
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      <image:title>Meet the Founder Behind Easy Peasy Tees: Laura-Lee’s Story</image:title>
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  <url>
    <loc>https://easypeasytees.ca/blogs/news/luck-is-in-the-little-things</loc>
    <lastmod>2026-10-08T12:47:24-06:00</lastmod>
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      <image:title>Luck Is in the Little Things</image:title>
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